AV Sponsor Spotlight - Genuine CoolAss

VCOA and the Amerivespa team are excited to announce Genuine CoolAss as a returning Amerivespa 2017 sponsor!

The idea for CoolAss came to us in 2004, while watching fellow bikers put towels, helmets, jackets, and even garbage bags (yes, garbage bags!) on their seats to help keep them cool and dry. My wife, Jan, and I felt there had to be a better way. We thought something like a large, oblong, heat-reflective shower cap for a seat would work. It did. We thought it would be simple to design and manufacture. It wasn't.

It took 16 months, seven trial materials and thousands of dollars to find the perfect formula. A CoolAss that was durable, feather light, compact, water resistant, UV-protected, and on and on! After months of testing the best material and abusing it to no end, Genuine CoolAss was finally ready to go in the spring of 2006.

Learn a little more about Genuine CoolAss and be sure to show them some love as they have done for us.

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